admin | 
03 27th, 2009| 
We have endless options for shopping in this day and age. Each year, companies spend millions of dollars catering to different consumer demographics. With all of the choice we have, sometimes it is difficult to pick a company or brand to stay loyal to. Companies are very aware of this, and it is beneficial to consumers in the supply and demand sense of marketing. Price reduction promotions and the onslaught of sales are ways that the consumer benefits handsomely from companies competing for business. Coupons are one incentive that companies use to reel customers in.
Another strategy is the use of rotating weekly sales, advertised in print circulars. Circulars basically are advertisement pamphlets that list all of the things a store or company has marked down for the week. A weekly ad is another name for these. The Target weekly ad is one of the most popular of this promotions.
The Target weekly ad is particularly popular because it tailors sales to the customer in many ways. The website version of the Target weekly ad lets a customer type in their particular zip code or city and state in order to individualize the savings to the Target location nearest their home. Once this is done, the weekly ad appears and customers are able to click to enlarge an item of interest. Not only does the item then appear larger, but the price, quantity, and department where the item can be found are all listed. The method in which the Target weekly ad is organized is very enticing.
Each week, there are different themes. For instance, this week there is a baby theme, and all items pertaining to babies are on sale. The Target weekly ad makes sure the customer views them as a one stop shopping location for all of their baby needs, from diapers to strollers. Another method of the Target weekly ad is to focus on seasons and holidays, which just about every store does. Target makes good use of the back to school onslaught for everyone from college freshman to kindergarten. The stylish back packs, soft dorm pillows and even computer software sales appeal to all ages and genders.
The sheer length of the Target weekly ad is one thing that seems unique to the company. Most company circulars are six to seven pages at most, while the Target weekly ad totals about twenty pages! The fact that the sales change constantly and that there are simply so many things listed on sale, both make for great advertising and big savings. Your spending budget can truly benefit from comparison shopping store to store via weekly ads.
